The Gaming Giant Recruits Popular Battle Royale Lead to Revitalize Troubled Hero Shooter Ambitious Title

The renowned publisher has welcomed a seasoned producer from the creators of Apex Legends to direct the studio crew at their internal studio, which is currently crafting the forthcoming third-person roguelike extraction-shooter known as Project Ethos.

Leadership Shift Comes After Mixed Reception

Brinkman takes on the role of studio head at the development studio following the departure of former leader the ex-Sledgehammer Games executive, who was removed from his post due to the game's underwhelming initial reveal last autumn.

On Wednesday, the company's top executive a key figure updated employees about this decision through an official communication, which highlighted that early feedback sessions had revealed the necessity for a more defined vision.

The president stated that the developers is now overhauling the project with a refreshed focus, aiming to satisfy gamer demands.

Trend of Strategic Acquisitions

This announcement mirrors a similar step taken by the publisher in the summer, when they hired an industry veteran from Blizzard to work on the beloved franchise development group.

Here is the full content from the president's announcement:

Team—

I know you all just wrapped up your town hall - I hope you’re as thrilled as I am with the positive developments. Last time I shared you all a message, I stated the following: “I am confident in this group. You all are some of the most driven and innovative developers we have had the pleasure to collaborate with - and we’re looking forward for that relationship to endure.”

With your dedication and adaptability, particularly over the past twelve months, you consistently demonstrate that.

The player input from last autumn’s the game playtest was enlightening. It confirmed the potential of a action-packed game but told us we still had work to do. It uncovered the necessity for a sharper brand.

The progress is encouraging to see how far you’ve come. You embraced the feedback to consideration and reimagined Project ETHOS with a refreshed goal - one that’s poised to fulfill its potential to our fans.

Our confidence in Project ETHOS strengthens every day. To further the outstanding progress you’ve made, I’m excited to welcome Ben Brinkman as the incoming Director of 31st Union. Following several months of conversations, Ben starts with us on the specified date.

His guidance and background in the competitive gaming field is vast, having spent the recent years producing and managing some of the most well-known series in gaming, for example the acclaimed shooter, and more recently, Apex Legends.

Please join me in greeting him soon. We are all looking forward to keep seeing the evolution of Project ETHOS in the weeks to come.

David

Experience of the Incoming Leader

Brinkman currently serves in the role of executive producer and head of production at Respawn Entertainment for Apex Legends. He previously was employed at Treyarch and Activision in multiple production roles on the Call of Duty series, and, prior to that, had assignments at 2K and Electronic Arts.

Game Details and Concept

Project Ethos was announced in last year in conjunction with a public demo. At the time, the developers described the game as a "free-to-play, third-person perspective roguelike hero shooter and an thrilling step forward on the category."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Build your hero in real-time to match your preferred approach," the game's pitch reads. "Take on the rivals with fresh skills, stakes, and tests that evolve every match. Will you leave securely with your collected items? Alternatively aim high, put it on the line, and trust your team can achieve the highest spot? The decision is up to you."

Project Ethos has not yet received an confirmed debut schedule or consoles, but enthusiasts can look forward to further news as creation progresses.